Founded on the principles of innovation and craftsmanship, Markhor Motors seeks to redefine the luxury sports car market. Our approach is holistic, integrating cutting-edge technology with a design philosophy that honors the golden age of motoring. We are committed to using high-end, sustainable materials in our interiors and employing advanced engineering techniques to ensure our cars are as efficient as they are powerful. Markhor Motors is for the discerning driver who values performance, exclusivity, and a design that tells a story.
This portfolio piece showcases the collaborative design process for the Markhor sports car prototype. The project involved developing a unique visual identity, from the company logo to the car's exterior and interior. The goal was to create a sports car that feels both contemporary and classic, a vehicle that looks as good standing still as it does speeding down a highway. This work includes the initial design sketches, 3D prototype models, and a series of high-quality product and cinematic shots to present the car in various professional contexts.
The icon is a stylized, simplified profile of a Markhor. The Markhor is a large species of wild goat native to Central Asia. It's known for its distinctive horns. The most prominent feature, the horns, are a symbol of strength, power, and resilience.
The forward-facing posture of the head conveys a sense of forward momentum, speed, and determination, which are perfect for a sports car company.
The circular shape surrounding the markhor provides a sense of unity, completeness, and a contained power. It also makes the logo versatile for various applications, such as on the car's grille, wheels, or as a standalone icon.
