At KOJOMO, we believe that every day holds new possibilities, and our mission is to provide the fuel—both in a cup and in an atmosphere—to help our community embrace them. This project was a deep dive into building a brand from the ground up, ensuring every element, from the packaging texture to the font choice, tells the story of a brand that’s all about comfort, inspiration, and getting a great start.
This project involved a comprehensive brand identity and design system for KOJOMO. The goal was to create a cohesive and memorable visual language that captures the brand's unique personality. Key deliverables included a modern and playful logo, a distinctive color palette, and a suite of custom illustrations featuring the brand's signature cat characters.
The heart of the KOJOMO brand identity lies in its charming cat illustrations. These characters, each with their own personality, were designed to evoke a sense of warmth and relatability. They are integrated seamlessly into the branding, from the coffee bags to the café's wall art, creating a delightful narrative that customers can connect with.
NIKAJI KOJOMO
CEO, KOJOMO
